UI/UX
Banking App
2022
Nova Assistant is an AI that elevates the user experience by providing personalized solutions with easy access to information for clients and beneficial data for wealth managers.
24 hours
Group Project
Iphone
Figma
Scotiabank offers a variety of wealth managemnet services and has highly skilled advisors to assist their clients.As clients run their busy lives, they’re looking for frictionless and convenient engagement with their advisors online.
Scotiabank offers a variety of wealth managemnet services and has highly skilled advisors to assist their clients.As clients run their busy lives, they’re looking for frictionless and convenient engagement with their advisors online.
Technology is second nature for Millennials
According to the Digital Banking Attitudes Study by Chase, nearly 98% of the millennials and 99% of Gen Z use mobile banking apps to carry out routine banking tasks.
Advisor turnover is high for Millennials
90% of heirs inheriting wealth have changed their management advisors.
AI assistants are part of our lives
65% of mobile phone owners regularly ask general questions to their AI personal assistants
Saving time through chatbots
4 minutes is the average time saved per chatbot enquiry compared to traditional call centers
Banks can make it easier for customers to compare their options instead of searching through product pages, account features, and rewards.
I compared 3 diverse banks to compare their chatbot features. Most of the banks could do all of the basic features such as FAQs, setting up alerts, and checking balance. However, there were also some features that would only take the user half way in the chatbot.
I compared 3 diverse banks to compare their chatbot features. Most of the banks could do all of the basic features such as FAQs, setting up alerts, and checking balance. However, there were also some features that would only take the user half way in the chatbot.
Basic features are great, but what draws in Millennials and Gen Z are the personal touches companies can bring. This is the opportunity that will elevate the experience for my target audience, and as of current, none of these banks have such premium features.
Here are various variations of the learnings tailored towards the user. I wanted to display a progress bar at the top to encourage the user whenever they leveled up.
After user has read through some material, they proceed to chatbot to book an appointment.
They are also able to edit any steps if they wish after completing all 5 steps.
Booking is then complete .
Task: You are a new first time home buyer looking to buy a house.