A collection of various work done at Fantuan Delivery.
The original landing page existed but did not point users in any direction. There is no button to the call to action, and no detail describing the product in detail. The page is overall vague and confusing.
There were quite a few things to consider while redesigning the landing page. First, there had to be a clear call to action "Download Now". Second, it was also necessary to provide an outline of the steps to take. For inclusivity, I included options for English and Mandarin. Together with the marketing team, we worked on the three key qualities that makes Fantuan unique. Lastly, I updated the the landing page with the new brand guidelines.
The redesign includes clear and direct copy, an update of the new brand guidelines